All workCase study · 2024
An AI copilot inside a 12-year-old logistics product
Designed and shipped a natural-language layer over Northbound's freight planner. Deployed to 1,400 dispatchers in week 11.
Northbound Labs — Hero shot
The problem
[ Placeholder — the problem Northbound Labs came to us with: the constraints, the deadline, what had already been tried. Replace with the real story before launch. ]
[ Placeholder — a second beat: what was at stake, and the moment the engagement began. ]
What we did
[ Placeholder — how we approached the Northbound Labs build: what we cut, what we kept, the calls we made along the way. ]
Detail 01
Detail 02
The outcome
[ Placeholder — the result for Northbound Labs: what shipped, who it reached, what measurably changed. ]
[ Placeholder — a pull quote from someone at Northbound Labs. ]
— Title, Northbound Labs